Dragonfly Holiday

I just got the book, The Dragonfly Effect by Jennifer Aaker and Andy Smith (an amazing husband and wife team). The book looks at ways to use social media to drive change, but it is also so much more.

When asked by the Pink Blog: What are three ways people can use the remaining six weeks of the year to both spread their idea and boost their satisfaction?” They gave three amazing tips.

1. People overestimate the buzz they get from doing something nice for themselves — and underestimate the benefit they get by doing good for others. 


2. ... if you want to make a change this holiday season, consider not just who you are spending time with -– but also what activities you do with your time.  One simple way to guide your decision about how to spend your time  is to ask yourself the question, “Is what I’m doing right now going to be of lasting value to me or to others?”


3. In the lead-up to the holidays we often find ourselves caught up in buying gifts and finding the best sales; but consider going into this holiday season with an eye towards systematically giving back. As Khalil Gibran said, “You give but little when you give of your possessions.  It is when you give of yourself that you truly give.”  


Have a Dragonfly Holiday this season and be empowered not by your purchases, but by the value you give back to the people and causes that matter most.