I just read Rework by Jason Fried and David Heinemeier.
Cover Tag Line:
"Ignore this book at your own peril." - Seth Godin
and I love any book that promotes challenging conventional wisdom in a direct and humorous way.
“When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.”― Jason Fried, Rework
Ignore the real world “That would never work in the real world.” You hear it all the time when you tell people about a fresh idea.This real world sounds like an awfully depressing place to live. It’s a place where new ideas, unfamiliar approaches, and foreign concepts always lose. The only things that win are what people already know and do, even if those things are flawed and inefficient. Scratch the surface and you’ll find these “real world” inhabitants are filled with pessimism and despair. They expect fresh concepts to fail. They assume society isn’t ready for or capable of change. Even worse, they want to drag others down into their tomb. If you’re hopeful and ambitious, they’ll try to convince you your ideas are impossible. They’ll say you’re wasting your time.” ― David Heinemeier Hansson, Rework
“It’s a beautiful way to put it: Leave the poetry in what you make. When something becomes too polished, it loses its soul. It seems robotic.” ― Jason Fried, Rework