Thursday, May 30, 2013

a little book with a lot to say

Last week, one of Seth Godin's blog posts was titled: You should buy the book. The post listed several bloggers who were releasing books. To paraphrase Seth: The frequent blogger has something to share and is relentlessly showing up to teach and lead and connect. If you want that to happen more, if you're getting something out of it, buy the book.

I bought several of the books he recommended: Ctrl Alt Delete by Mitch Joel, Make Your Idea Matter by Bernadette Jiwa, and The Business of Belief by Tom Asacker.

First up: The Business of Belief by Tom Asacker

 "Is this about marketing, life, spirituality, history, change or sales? Yes. A little book with a big idea."
—Seth Godin

Tom Asacker lets us in on a secret: existence is defined by our beliefs. They determine how we feel, what we think, the goals we pursue and the actions we take. Our beliefs drive our actions and our decisions. But most of us are oblivious to how beliefs are born and formed. 

This book attempts to explain what a belief is and how it is created. 

It's a short little book with a lot to say, and I loved it.
"Belief is what humans do. Our personal beliefs define our choices, shape our lives and, collectively, determine our futures. Nothing is more important than belief. If you want to change the world, if you want to change your world, if you want to succeed at work, in the marketplace, or in any other social endeavor or organization, belief is your Holy Grail."

Beliefs are nothing more than working assumptions. Most are provisional, conditional, and have varying degrees of certainty.

So, what is it that you believe?

What do you want to be true?

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